In this edition, we will be covering popular events running from December 1st to December 31st! As you may have already known from our previous posts, we started this monthly series so that you, as a marketer, can adequately prepare to launch your ad campaigns even before the month kicks in.
Ember months are known to crawl with lots of festivities, with Thanksgiving, Halloween, Christmas, and Boxing Day all in the mix.
This is the time of every year when the world witnesses the most aggressive spending instincts. But with the pandemic, things might be done quite differently.
As a marketer, do you just sit back and let opportunities roll by, or do you take the bull by the horn and make things happen?
We know you’re not going to sit back. So we’ve compiled this huge list of everyday events, along with several video ideas and pro tips to help you dominate your game.
Ready? Let’s get down to brass tacks!
Daily Events of December
Indeed, Christmas and Boxing Day tend to overshadow every other event that occurs during the month of December. However, each day comes with its own special occasion, and while the whole world may not be in a festive mood every day, each day brings some pockets of marketing opportunities which you can explore on the build-up to Christmas, Boxing Day, and New Year’s Eve!
Some of these unofficial events are enlightening, some are funny, while others are plain weird! But as a marketer, they are good enough to get you busy.
Here they are!
December 1
- Giving Tuesday
- World Aids Day
- Rosa Parks Day
- Eat a Red Apple Day
- Walt Disney Day
- World Antarctica Day
- Bifocals at the Monitor Liberation Day
- Civil Air Patrol Day
- Day Without Art
- Christmas Lights Day
- Pie Day
- Wear a Dress Day
- World Trick Shot Day
December 2
- International Day for the Abolition of Slavery
- Special Education Day
- Business of Popping Corn Day
- Choose Women Wednesday
- Fritters Day
- Mutt Day
- Package Protection Day
- Play Basketball Day
- Special Kids Day
December 3
- International Day of Persons with Disabilities
- International Spirit of the Game Day
- Let’s Hug Day
- Apple Pie Day
- Green Bean Casserole Day
- Roof-Over-Your-Head Day
December 4
- Cookie Day
- Santa’s List Day
- Dice Day
- World Wildlife Conservation Day
- Bartender Appreciation Day
- Cabernet Franc Day
- Extraordinary Work Team Recognition Day
- Faux Fur Friday
- International Cheetah Day
- International Sweater Vestival
- Sock Day
- Wear Brown Shoes Day
December 5
- World Soil Day
- Bathtub Party Day
- International Ninja Day
- Sachertorte Day
- Repeal Day
- Coats & Toys for Kids Day
- Earmuff Day
- Global Fat Bike Day
- International Volunteer Day
- Blue Jeans Day
- Communicate With Your Kids Day
- Rhubarb Vodka Day
- SKYWARN Recognition Day
December 6
- Miners’ Day
- Faux Fur Friday
- Pawnbroker’s Day
- St. Nicholas Day
- Put on Your Shoes Day
- Give a Secret Gift Day
- Mitten Tree Day
- Gazpacho Day
- Microwave Oven Day
December 7
- Pearl Harbor Remembrance Day
- Cotton Candy Day
- International Civil Aviation Day
- Letter Writing Day
- Walt Disney Day
December 8
- Brownie Day
- Pretend to Be a Time Traveler Day
- Lard Day
December 9
- World Techno Day
- Christmas Card Day
- International Anti-Corruption Day
- Pastry Day
- Llama Day
- Weary Willie Day
- International Day of Veterinary Medicine
December 10
- Human Rights Day
- Larger Day
- Nobel Prize Day
December 11
- International Mountain Day
- App Day
- Noodle Ring Day
- Have a Bagel Day
- Salesperson’s Day
- Official Lost and Found Day
December 12
- Pointsettia Day
- Gingerbread House Day
- Festival of Unmentionable Thoughts
- Gingerbread Decorating Day
- International Shareware Day
- 12-hour Fresh Breath Day
- Ambrosia Day
- Ding-a-Ling Day
December 13
- Violin Day
- Hot Cocoa Day
- Ice Cream Day
- Day of the Horse
- Pick a Pathologist Pal Day
- World Choral Day
- Worldwide Candle Lighting Day
December 14
- Monkey Day
- Ginger Bread Decorating Day
- Bouillabaisse Day
- Roast Chestnuts Day
- Deck the Halls Day
- Green Monday
- Free Shipping Day
December 15
- Cat Herders Day
- International Tea Day
- Lemon Cupcake Day
- Bill of Rights Day
- Cupcake Day
- Wear Your Pearls Day
December 16
- Day of Reconciliation
- Barbie and Barney Backlash Day
- Chocolate Covered Anything Day
- Stupid Toy Day
December 17
- Maple Syrup Day
- Wright Brothers Day
December 18
- Bake Cookies Day
- International Migrants Day
- Roast Suckling Pig Day
- Flake Appreciation Day
- Ham Salad Day
- Twin Day
- Ugly Christmas Sweater Day
- Wear a Plunger on Your Head Day
- Underdog Day
December 19
- Emo Day
- Holly Day
- Super Saturday
- Look for an Evergreen Day
- Oatmeal Muffin Day
- Build a Snowman Day
- Hard Candy Day
December 20
- International Human Solidarity Day
- Go Caroling Day
- Games Day
- Sangria Day
- Fried Shrimp Day
- Cathode-Ray Tube Day
- Dot Your I’s Day
- Games Day
- Mudd Day
December 21
- Humbug Day
- Short Story Day
- Don’t Make Your Bed Day
- Look on the Bright Side Day
- Crossword Puzzle Day
- Short Girl Appreciation Day
- Flashlight Day
- Anne and Samantha Day
- Forefathers’ Day
- International Dalek Remembrance Day
- Coquito Day
- French Fried Shrimp Day
- Hamburger Day
- Homeless Persons’ Memorial Day
- Kiwi Fruit Day
- Phileas Fogg Win a Wager Day
- The First Day of Winter
- Yule
December 22
- Date Nut Bread Day
- Abilities Day
- Cookie Exchange Day
December 23
- Festivus
- Roots Day
- HumanLight Celebration
December 24
- Christmas Eve
- Egg Nog Day
- Last-Minute Shoppers’ Day
- Regifting Day
December 25
- Christmas
- Pumpkin Pie Day
- A’Phabet Day or No “L” Day
December 26
- Boxing Day
- Thank You Note Day
- Candy Cane Day
- Whiners Day
December 27
- Visit the Zoo Day
- Fruitcakes Day
December 28
- Holy Innocents Day
- Chocolate Candy Day
- Pledge of Allegiance Day
- Short Film Day
- Card Playing Day
- Call a Friend Day
- Download Day
December 29
- Pepper Pot Day
- Tick Tock Day
- Still Need to Do Day
December 30
- Bacon Day
- Bicarbonate of Soda Day
December 31
- New Year’s Eve
- Make up your Mind Day
- No Interruptions Day
- World Peace Meditation Day
- Champagne Day
- One Voice Day
Themes of December—Observances of the Month
While every day of the month is packed with activities, December comes with a number of themes which stand as a canopy for all the daily events. From World Aids Day to Universal Human Rights Month, here’s a collection of themes for December.
- World Aids Month
- Bingo’s Birthday Month
- Colorectal Cancer Education and Awareness Month
- Drunk & Drugged Driving (3D) Prevention Month
- Write A Business Plan Month
- Tie Month
- Operation Santa Paws (1-24)
- Rising Star Month
- Safe Toys and Gifts Month
- Spiritual Literacy Month
- Take a New Year’s Resolution to Stop Smoking (TANYRSS) (12/8 – 2/14)
- Universal Human Rights Month
Themes of December—Weekly Observances
If you would also like to play by the week, here’s a compilation of the weekly themes for December!
- Cookie Cutter Week: December 1-7
- Tolerance Week: December 1-7
- Recipe Greetings For The Holidays Week: December 1-8
- Chanukah (Hanukkah): December 2-9
- Clerc-Gallaudet Week: December 5-10
- National Hand Washing Awareness Week: December 6-12
- Human Rights Week: December 10-17
- Halcyon Days: 14-28 Posadas: December 16-24
- Saturnalia: 17-23 Gluten-free Baking Week: December 19-25
- It’s About Time Week: December 25-31
- Kwanzaa: December 26-1/1
While you may not be able to cover every single event that occurs every day in every country of the world, this list is solid enough to keep you really busy. Just find one that best suits your business, and make something out of it!
Solid Video Content Ideas to keep you Ahead of the Game in December
No matter how creative you are, sometimes, due to several reasons, getting video ideas for your marketing campaign could be hard. However, before you begin thinking outside the box, we have rounded up a few great video content ideas to help you get started ASAP.
Here they come!
DIY/How-To Videos
Show your audience how to do specific things that relate to your brand. For example, if you’re a plumbing company, you could show them how to fix a flusher. If you’re a clothing brand, you could show them how to match colors for their different outfits!
This video example is a great fit for Give a Secret Gift Day (December 6):
Fun Facts Slideshows
Everybody loves facts, it makes us feel like we’re smarter than our peers, and if we somehow stumble across some fun facts, it almost feels like we’ve discovered the secret of immortality.
Use fun facts to hook your audience, it works! However, try your best to make these facts relate to your business so that your Call to Action will flow naturally.
For example, if you’re a plumbing company, you can say something like this:
“If you have a cracked faucet that drips twice every minute, you’ll waste four liters of water every week!” or
“Super Mario, your favorite childhood game character, is a plumber!”
You can make these fun facts into a slideshow using a great video editor like Animotica, iMovie, etc.
Here’s a nice example for Monkey Day (December 14th):
A Top 5 or Top 10 List
Here you could make a list of exciting people, places, events, or things that relate to your business. Always find something that works for your audience.
For example, for a clothing brand, you can make a list of ‘top 5 Christmas Fashion Trends,’ or anything you like, that your audience would like, too.
Here’s a cool example for Boxing Day! (December 26th):
A Behind the Scenes Video
Even if you’re not into production, you can show some clips of things that happen behind the scenes of your business. Your audience will enjoy a well-shot behind the scenes video if it is enlightening enough.
This video nicely fits into Fruitcakes Day (December 27th):
On this Day in History
This is purely for entertainment and educational purposes. With this, you can give your audience something to look at and perhaps ponder upon. Find a list of interesting events that occurred on each particular day, and work them into a slideshow using a simple yet awesome video editor.
You can find such events here, or you can just run a simple google search!
Here’s an example for December 30th:
Fun Quotes of the Day
Find quotes, punchlines, or jokes that can suit the mood of the day to keep your audience smiling.
You can also find such stuff with a simple Google search. However, to save your time, you can find some good ones here.
This video is a great fit fro Short Film Day (December 28th):
Q&A Session
A Q&A session is your opportunity to answer some questions your audiences might be having about your business or anything interesting at all. You could make a live video or just ask them to send in their questions so you could provide answers in a video. Either way, try to make it fun and engaging for them.
Here’s an example for Cupcakes Day (December 15th):
Interview with the Pros
This idea can be used any day. You could invite an expert within your field and have then share information that could be useful to your audience!
Here’s an awesome example:
Shoutouts
Another versatile idea. You could make a video giving shoutouts to your loyal customers/audiences. This makes them feel appreciated and encourages them to stay around!
Here’s the craziest example for this idea:
Discuss the Subject of the Day
Here, you could just choose an event, talk about it and draw some teachable moment from it. Sharing your thoughts on a subject is a great way of connecting with your audience even if they have a different opinion.
Here’s an example for Call a Friend Day (December 28):
Bonus Ideas!
Customer Testimonials
Customer testimonials have proven to increase a business’s social proof and credibility. People tend to trust you more when others recommend you. You can get a few of your customers and have them make short videos about your company!
Here’s an example:
Tag or Challenge Videos
Look out for any trending challenges on social media and take a part in the ones you can. It helps you show the fun side of your business and boost engagement on your channel.
Here’s Buzzfeed’s compilation of past challenges:
Harmless Practical Jokes
The aim still remains to show the entertaining side of your business. Here’s a compilation from Buzzfeed:
Case Study Videos
Case study videos are getting more popular. They show real scenarios where a business tackles a challenge and overcomes it. You could film one of your business’s projects and show how well your business was able to satisfy your customer.
Here’s an example:
Pro Tips for a Superb Video Creation Experience!
Of course, you do not want to make videos just because you have to. You want to make content that brings results! So, in that case, here are some things to keep in mind.
- Always Tailor your Content to Suit: No pun intended, but you should try your best to make your video content suit your brand and the day in question. This would help your ads and CTAs by making them absorb the content naturally.
- Have Some Information: This is probably a no-brainer. You should publish stuff that educates your audience. That way, they will see the value you’re giving and be more open to business.
- Hooks!: Don’t be boring. A sprinkle of wordplay here and there won’t hurt at all. Start-off your video content on a creative note. This way, your audience would be happy to watch till the end.
- Watch Your Back: Well, I said “watch your back” because I’d like to think you’re ahead in the game. Your competitors are definitely trying to find ways to outdo you. Monitor what they do and find ways to keep yourself ahead. Also, look at those ahead of you, find out what they’re doing, and adopt the techniques that can help you beat them.
- Length Matters: Let’s keep things as short as possible!
- Add Local Events: While you might want to go broad to get as much reach as possible, ensure you first dominate your local audience by making content around local events.
- Use Captions: Captions has proven to bump up a video’s watch time by 12%. Use them!
- User Influencers: People trust influencers, that’s a fact. Try to get a few influencers on your content marketing campaign to boost your brand’s authority.
- Save time with Automated Voiceover: There are a few videos that won’t require you to show your face, you can be a lot more efficient by using automated voiceover for them. Great apps you could use include Voicepods, Text2voiceover, and Lovo.
- Edit your Videos: It’s usually not enough to come up with ideas. You need to make them appealing by removing bloopers, adding effects, etc. One solid way of doing so is video editing. In that case, we strongly recommend using Animotica. It is a feature-rich yet easy-to-use video editor for everyone!
Last Words
It is understandable to see businesses cranking up their marketing activities in December. There are yearly goals to meet, profit margins to hit… sighs… and things are a lot tougher with the pandemic.
The good thing is that December has the world’s largest spending holidays, and this is a bright side for marketers. With every day spelling new marketing opportunities, you can easily get a piece of the money pie if you put in some work.
Here’s a couple of bonuses for you!
Use the list of events we’ve provided, take our tips, and ease the process with our awesome video editor.
You’ll do just fine!
Cheers!
