STRANGEST SIGHTS I’VE EVER SEEN,
WITCHES HAT, COAL BLACK CATS,
GHOSTS AND GOBLINS,
MICE AND RATS,
STRANGEST SIGHTS I’VE EVER SEEN!
Dear witches and goblins, demons and devils, vampires of all shapes and sizes (and levels of sparkliness), rejoice for our night of joy is upon us. Please be warned though, that those pesky humans are getting uncomfortably close to celebrating All Hallows Eve as merrily as we, the creatures of the night do.
But there is one domain where we outshine their efforts by a margin and that is engaging video content. None can shoot a blood-chilling Halloween video quite as well as the wicked children of the dark.
That is why, in order to maintain our supremacy in the niche, I, the honorable master of slime, the arch warlock from the Crooked Hill, the honorary member of the spooks awards association – the one and only Goblin King, am publishing this memo containing wickedly unforgettable Halloween video ideas you, my children, are (FYI: effective immediately) obligated to use or fear the might of the goblin curse.
Why am I making such a big deal out of this?
Well, according to the research provided by the lovely ghouls from our marketing department, 58% of US consumers will be participating in Halloween 2020 celebrations (12% less than in 2019). With the global business decline due to the COVID19 pandemic, this is a chance businesses cannot miss, as this 58% of US consumers are willing to spend for goods or service sellers, and social media influencers of all shapes and sizes. Giant spiders don’t feed themselves, you know.
Well, technically they do, but that is the worst-case scenario. Let’s not go down that road, shall we?
Without further ado, let’s see what kind of videos businesses and Youtube influencers are making in order to engage their loyal and not that much loyal audience. ?
Top 7 Halloween Video Ideas for your Business
The Covid-19 pandemic has served a fair share of scary events in 2020, drastically changing the world and how we observe festivities. With that said, this year’s Halloween will come with a twist, and from retail sales to trick-or-treating, everything will be done differently.
Most people will prefer to stay indoors, spending more time shopping, and getting entertained online. To catch up with this new trend, businesses are investing more in their online presence through content marketing.
Indeed, video content is currently the best form of content used by businesses of all sizes. Marketers and business owners, just like you, are constantly searching for video ideas to keep their customers engaged with their brands.
We release a calendar every month, showing everyday events that small and large businesses can leverage to create video content for their customers. Feel free to check out our October calendar here.
For Halloween, we have compiled a list of seven top-performing video ideas you can effectively use to promote your business.
Let’s check it out!
An Interactive Scavenger Hunt Video
This is more like a treasure hunt video idea except that it is Halloween-themed. Now, this strategy is fairly popular for offline businesses, but only a relatively few businesses do this for their online stores. There is actually a way you can create an engaging offline Halloween scavenger hunt video and also involve your online audience. That way, you will not only entertain them but also drive sales to your online stores!
So how is it done?
First, you can simply host and film a scavenger hunt at your workplace, hiding treasures at random places and leaving clues for your teammates. Then, you can also leave clues within the video specifically for your online audience. For example, you can place a pumpkin emoji at a particular point within your video, tell your viewers ahead of time to look out for their own clues, and if they find it, they should copy the timestamp and use it as a discount code for anything they buy from your store!
Here’s a tutorial that should give you a general idea on how to make an engaging Halloween scavenger hunt video:
Halloween Costume Contest
Wearing Halloween costumes to work is strange, but that’s the point! It gives a better definition to the order of the day when everyone at your workplace appears on Halloween’s Day dressed in their favorite Halloween costumes. To spice things up, you can host a Halloween costume contest for your staff and also film it for your audience on social media.
You can even ask them to vote for their favorite characters!
This is a way of showing your audience the cool, fun culture at your workplace, just like this Toyota dealer did.
Another thing you could do is host a contest for your audience, tell them to send their best Halloween costume pictures, and invite their friends to vote.
By the end of the contest, you can offer a prize to the participant with the highest likes. This will not only be fun for your followers but also boost engagement on your page!
For this kind of video, you might probably need some spectacular Halloween costume ideas that are #totallytrending in 2020
– Anyone From Tiger King
– Early 2000s Girl
– Anyone from Hamilton
– Megan Fox & Machine Gun Kelly
– The 3 BFFs from Netflix’s Never Have I Ever
– Ariana Grande & Lady Gaga From “Rain On Me” Music Video
Just don’t go too far. You don’t want to spill the beans and get them thinking about our organization, do you?
Pumpkin Carving Contests
This one is a little similar to the costume contest. But this time, your workers are going to be carving pumpkins. Create a video recording of your workers carving their pumpkins while a timer counts down and, in the end, ask your viewers to vote for the most creative carving.
You can also hold a contest for your followers, asking them to send pictures of their best pumpkin carvings, the ones with the highest likes would earn a prize.
Here’s an example:
A Halloween Virtual Party
In general, companies don’t always use Halloween as a time to make crazy sales. The crazy sales are mostly for people selling Halloween items. However, Halloween is an opportunity to get in front of fun-loving people, grab attention, build a fan base, and eventually strike with a sales offer when the time is right.
One of the best ways of going about this is hosting a fun virtual party with your audience.
How do you do that?
Simply host a real Halloween party for your company, with your workers and other invitees all present at the party. Afterward, you can put it on a live stream for your audience to join from their various locations.
You can even make the party interactive by adding real-time comments, polls, challenges, and jump scares!
You can also create a nice invitation video to hype them up for the party ahead of time. Here’s a cool example.
Scary Company Pranks
What’s the point of Halloween if nobody gets scared to the bones? Seriously, pulling a scary prank on your employees can get people talking about your company.
Simply plant hidden cameras all over the workplace and pull some of your most frightening pranks on a few of your employees. Here’s a few inspiration on how you can scare the bejesus out of your employees on Halloween.
You can also make a video compilation of successful pranks, including your victims’ hilarious reactions, and share with your followers!
Scare the hell out of a bunch of people, shoot it on film, add a couple of filters, stickers, and creative effects in your video editor, such as Animotica, and you’ll get yourself an all-times YouTube classic. It is really that simple!
Here’s a great example by a real estate company called Trulia.
Run a Halloween Promo
Halloween, while it’s not exactly for buying and selling like Black Friday, you can definitely scoop in some sales with it. All you need is to craft the right offer, create an engaging promo video around the offer, and share it with your audience.
Find a way to shape your promo to fit into the Halloween theme and even give them a Halloween-style promo code.
Here’s an example:
Create a Branded Halloween Commercial
Branded commercials are not intended to sell stuff directly. It’s more about creating engagement and passing a subtle message about your brand while building authority within your business niche.
Companies do this every festive season, from Christmas to New Year. You can join the train and have your company’s Halloween experience take a better turn.
Halloween commercials were especially popular in 70s, 80s, 90s. Here’s an example from Budweiser:
Top 5 Halloween Video Ideas for YouTube Influencers
If you’re a YouTuber, chances are that you’re looking for video ideas to keep your audience engaged throughout Halloween. In this section, we’ve compiled a list of top-performing video ideas for Halloween so you can stop stressing over it.
We’ll keep it simple. We’ll list a few categories of YouTube Channels, from gaming to food, and give examples of Halloween-themed content going on in such channels. That way, no matter what niche you fall into, you can see what type of content your competitors are creating.
Let’s jump into it!
Halloween Video Ideas for Gaming Channels
Gaming channels on YouTube typically create videos suggesting a few ‘creepy’ games you could play during Halloween while testing some of them out for you to see.
Here’s an example video by Game Sack:
Here are some other content from Gaming Channels to check out:
Halloween Video Ideas for Fashion Channels
Who can teach a human to look scary better than a professional ghoul or vicious fiend? Yes, some of the secrets of a frightening appearance may seem trivial to you, but that’s only because you are a professional. Share a couple of aces from your sleeves with the crowd and you’ll be drowning in likes and social media engagement.
During Halloween, YouTube fashion channels usually come up with Halloween costume ideas, clothing DIY techniques, unboxing cheap Halloween costumes, etc.
Here’s an example by Roxxsaurus:
Other Halloween fashion content you can check out include:
Halloween Video Ideas for DIY Channels
Quit working on your fiendish contraptions, traps, and hell pit spikes for a little while and give into the Halloween DIY spirit. Teach the mortals about the true ways of making one’s lair spooky!
DIY/How To channels usually come up with tricks on how to create amazing stuff with random items lying around. From decorating a room to carving pumpkins, there’s a lot of stuff you can do on Halloween. In fact, DIY channels are the most-watched channels during Halloween.
Here’s a video by Sarah Hawkinson
Here are a few other contents you can check out:
Halloween Video Ideas for Food Channels
What do mortals love more than eating delicious food? Watching a looped video of it being made.
Thus, on Halloween’s Day, food channels come up with creative Halloween recipes that viewers can use to spice up their celebration.
How can you tell which recipe to shoot on this very special occasion? There is actually a very sophisticated test for this exact instance.
Does your food contain pumpkin?
If yes, then you are 100% good to go.
Present a recipe video with an All Hallows Eve twist ?
Here’s an example video by Tasty:
There are several other channels you can check out, but here are a few recommendations:
Halloween Video Ideas for Movie Channel
What is a good Halloween movie to watch? – Sometimes, people just want to end the day with some scary movies on Halloween’s Day. Movie channels on YouTube are known for curating top scary movies for their viewers. If you run a movie channel, then take a look at this video from The Binger:
You can also check out these other channels as well:
Which of these Halloween video ideas impressed you the most? We hope that you’d try of a few, and when you do, we’ll be happy to know how it went!
To make videos like those we presented in the article, you might want to have a reliable video editing software. If you don’t have a video editor yet, go ahead and try Animotica, a rich, easy-to-use video editor.
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